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Having first worked on SEO projects a far back as 2000, working with Search engines such as Altavista, Lycos, Infoseek, and others, Jonathan has seen the digital marketing landscape evolve tremendously over the last 16 years.

Primarily, Google has emerged as the primary platform for online marketers from both an online advertising, and SEO perspective. In addition, they also possess one of the strongest web analytics platforms to help website owner measure the success of their online programs. As a result, Google is the primary platform used when driving new business for clients.

Google Adwords (PPC)

Jonathan offers the setup and management of Google advertising campaigns on behalf of clients. This incorporates both paid search advertising on Google Search and its partner networks, as well paid display advertising on the Google Display Network (GDN). Firetowr also has experience running remarketing campaigns (both Search and Display) on the Google platform including dynamic remarketing components. All campaigns are optimised with your business in mind to ensure you are receiving good return on your marketing spend.

Search Engine Optimisation (SEO)

Firetower also assists clients in building on their organic presence on search engines. Main areas of focus in terms of SEO strategy are on-page optimisation, indexing and authority flow,  site architecture changes, and recommendations around content and link building.

Web Analytics

Jonathan can offer clients valuable insights in terms of website performance via his Analytics consulting services. The preferred platform is Google Analytics where he can provide assistance around configuration for lead tracking or e-commerce management or even offline sales integration.  

SEM Outsourcing

Owing to the inherent complexities, larger clients with in house marketing teams will often look to outsource the management of the day-to-day digital search campaigns, tracking and analytics. Additionally, they may look for a project manager to manage their various digital agencies (SEO, PPC, Social Media, PR, Digital Developers, etc) to ensure maximum return from their online advertising. Firetower provides this exact service to clients on a contractual basis, helping businesses optimise their online marketing programs on an ongoing basis.

Additional Ad Platforms

Firetower also has experience managing CPC campaigns on behalf of clients on numerous other digital platforms including;

  • Bing CPC Advertising

  • Facebook CPC / Lead Generation

  • LinkedIn CPC

  • Twitter Ads / Lead Generation

  • Adroll

  • Insurance

  • SMS Text Messaging

  • Retail

  • ​Property

  • Financial Software

  • IT Services

  • Online Classifieds

  • Foreign Exchange

  • Travel

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