Website Conversion Optimisation

Once you have managed to drive quality traffic to your website you need to ensure you help encourage your visitors to engage with your business and achieve the goals and tasks that you have prioritized for the site, be it buying products, contacting you for more information, registering for an application, or other goals. With a several years of experience is assisting e-businesses with website conversion, I can guide you in number of key areas including:

Trusted Content

How you can use various "trusted content" elements to improve your conversion rate and ensure your visitors are comfortable with engaging with your online brand.

Customer Reference Programs

I have experience in developing comprehensive customer reference programs (and applications) to help build the credibility of your business in the form of testimonials and case studies direct from your customers.

Billing/Checkout Optimization

Assist you in optimizing your ecommerce billing and checkout process, including the implementation of multiple 3rd party providers, recurring billing transactions, and credit card antifraud systems.

Lead Management & Scoring

I have helped companies build sophisticated lead management programs to identify which leads are valuable through various scoring criteria and weightings, thus improving speed at which sales leads are escalated to sales teams.

Communication Analysis

Critical to the success of any e-business is the timing and manner in which you communicate with your customers. I have experience working with advanced e-business communication programs built upon intelligent triggers linked to customer behavior across both email and mobil