Paid Search Marketing

I have over 9 years experience working with Paid Search (PPC) campaigns across many search engines including top tier engines like Google, Yahoo, MSN, and second tier services like Miva and Mirago. I have worked with small companies just starting out in paid search marketing, highly successful Silicon Valley startups, and Global Fortune 500 companies alike. All share the same basic principles which can be refined to the following key services.

Keyword Intelligence

Analysis of the market demand for your product or service as determined by relevant keyword searches. A range of keywords and keyword combinations is isolated based on volumes and expanded as the campaign progresses. It's critical that keyword performance is tracked to business goals from the outset ensuring that you are aware of which keywords deliver the best customers.

Ad Copy

Writing good quality ad copy turns browsers into website visitors. I can assist you with various copy variations to ensure you consistently receive a competitive click-through-rate (CTR). Most search engines allow you to test various ad variations against each other ensuring that the best ad will emerge over time as long as multiple variations are added.

Land Pages

Selecting and creating the correct land pages for your campaign will streamline your website conversion process and help drive improved sales. Haven't worked on numerous page formats and websites over the years, I have an excellent understanding of the content and layouts that will help drive your conversion rate upward. If you are looking to test the strength of your pages or individual elements, I have a number of years experience running both A/B and multivariate tests on land pages with Google Website Optimizer across several websites.

Account Management

Once it's up and running, your campaign should be consistently optimized to ensure you are receiving return on your investment and that your campaign is driving sufficient leads/sales. I can setup and manage client PPC accounts to help you get the most from your ad platform/s.