Medium Business – Internet Marketing

For medium size companies that require a start up online marketing package to get their web e-business up to speed in a short space of time, I recommend a combination of both Paid and Natural Search marketing (SEO). This combination ensures longer term website performance via SEO while also providing immediate traffic and leads via a well constructed Google paid search campaign.

For pricing details, please view the Medium Business Package below which is implemented over a 6 month period and billed monthly.

	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	TOTAL
Google Adwords Advertising Spend	Not Included	Not Included	Not Included	Not Included	Not Included	Not Included	Not Included
Keyword Analysis	R 1,050.00						R 1,050.00
Page Optimization	R 3,500.00						R 3,500.00
Link Build Directory Inclusion Spend		R 3,500.00					R 3,500.00
Link Build Submission		R 2,100.00					R 2,100.00
Google Adwords Account Setup	R 700.00						R 700.00
Google Analytics Account Setup	R 350.00						R 350.00
Google Adwords Account Management	R 1,050.00	R 1,050.00	R 1,050.00	R 1,050.00	R 1,050.00	R 1,050.00	R 6,300.00
TOTAL	R 6,650.00	R 6,650.00	R 1,050.00	R 1,050.00	R 1,050.00	R 1,050.00	R 17,500.00

>> Contact Firetower about the Medium Business package


Definitions
Google Adwords Advertising Spend - These are actual costs you pay Google for advertising. Each time someone clicks on your ad you pay a fee (note, requires credit card)
Keyword Analysis - Identify a seed list of relevant keywords suitable optimizing your site and with suitable volume to drive traffic.
Page Optimization - This involves the tagging of your website pages in the correct areas to drive search traffic
Link Build Inclusion Spend - This is the actual spend that you pay various online directories in order to have your link added
Link Build Submission - This is the time taken to add your site to the various directories in the correct categories
Google Adwords Account Setup - This the time taken to setup your Google Adwords account including ad creation, keyword selection, and budgeting
Google Analytics Account Setup - This the time taken to setup your Google Analytics account including code tagging, and conversion goal creation
Google Adwords Account Management - This the time taken to manage your Google Adwords account on a monthly basis. Includes keyword additions, budget changes, and new ads